:format(webp)/https://www.thestar.com/content/dam/thestar/business/2023/03/16/pornhub-owner-mindgeek-purchased-by-private-equity-firm/2023031615034-358c5aaf51321d92620c6e207b3dccea1abd43b54cb1814d3901e08f693c090f.jpg "Pornhub owner MindGeek purchased by private equity firm")
MONTREAL – Private equity firm Ethical Capital Partners (ECP) is acquiring MindGeek, the owner of Pornhub.
The terms of the transaction are not being publicly disclosed.
In a news release, ECP says MindGeek is committed to quality adult entertainment made by and for consenting adults.
The Ottawa-based private equity firm says it will support MindGeek with furthering its research and adoption of the best available online safety protocols.
MindGeek, which was founded in 2004, includes a large portfolio of adult entertainment properties.
In the news release, the Montreal-based company says it looks forward to working with ECP.
This report by The Canadian Press was first published March 16, 2023.
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